Studio 104 Soars to Victory at the 2024 PCIAW®Awards for Airline Cabin Crew Uniform Design

n the night of 20th November 2024, the PCIAW® Awards celebrated a year of exceptional innovation and collaboration, honouring the industry leaders whocontinue to redefine professional clothing. Among the evening's most celebrated achievements was Studio 104’s triumph in the Airline Cabin Crew Uniform Design category, a testament to their outstanding creativity, craftsmanship, and innovation.

‍

The PCIAW®Awards event is renowned for bringing together one of the largest global networks of leaders and experts in the professional clothing industry. Through its awards, the event promotes trailblazing innovators shaping a sustainable,safe, and protected future. Reflecting on the evening, Yvette Ashby, CEO& Founder of PCIAW®, remarked:

“This year’s award evening was a resounding success with over 30 award winners announced on top of an incredible fashion show. I’m so proud to represent our industry and bring us together for one special night every year. The association is grateful for the support of our sponsors and guests, and it was a pleasure to see our award winners recognised for their contributions. The team and I at PCIAW® cannot wait to bring you together again in London, and we’re excited to see what innovations will take the stage in 2025.”

‍

A High-End Service with Global Reach

Studio 104 founded by Jane Porter in 2010 and headquartered in London, has risen to global prominence as a purveyor of bespoke uniforms that combine luxuryaesthetics with impeccable functionality. The company's journey began with a groundbreaking contract to design security guard uniforms for JP Morgan, whichlaid the foundation for an illustrious client portfolio.

"Winning the 2024 PCIAW® Award for Airline Cabin Crew Uniform Design is a testament to the passion, creativity, and dedication of our entire team at Studio 104. This achievement reflects our commitment to crafting bespoke uniforms that not only embody elegance and innovation but also honor the unique identity of our clients."
— Jane Porter, Founder & CEO, Studio 104

Today, Studio 104 is synonymous with excellence across a wide array of industries, including aviation, hospitality, retail, well-being, tourism, and luxury brands. From iconic five-star hotels like The Ritz and Mandarin Oriental to high-profile retail brands like DeBeers and Fortnum & Mason, Studio 104 continues to deliver uniforms that reflect the unique heritage, culture, and aspirations of their clients.

Innovation and Design: The Studio 104 Approach

Winning the 2024 PCIAW® Award for Airline Cabin Crew Uniform Design is a testament to Studio 104's unique creative process and dedication to innovation. Recently, the company unveiled their uPortal and Management System, a revolutionary platform for uniform warehousing, fulfilment, and aftercare. This fully customizable system provides a streamlined solution for clients, allowing for seamless management of uniform programs in alignment with their brand identity and operational needs.

A Couture-Level Design Process

The secret to Studio 104’s success lies in their couture-inspired design approach. Every uniform concept begins with meticulous research and client collaboration, ensuring the end product aligns perfectly with brand values and operational requirements.

1. Concept Development: Studio 104 starts with carefully crafted moodboards, statement looks, and colour palettes that capture the essence of a brand.
2. Illustration &  Technical Precision: Their design team, trained by luxury fashion houses, creates elegant illustrations and technical drawings annotated with every detail, from fabric choice to texture and colour.
3. Prototyping & Refinement: Multiple stages of prototyping ensure each garment is perfected before final approval. This rigorous process mirrors the precision of haute couture, guaranteeing functionality and durability alongside aesthetic appeal.

‍Redefining Aviation Elegance

Airline cabin crew uniforms play a vital role in brand representation, balancing sophistication with practical considerations such as comfort, durability, and adaptability. Studio 104’s award-winning designs seamlessly integrate these elements, creating uniforms that elevate the passenger experience whilesupporting the demands of aviation professionals.

Celebrating Success

Winning the2024 PCIAW® Award for Airline Cabin Crew Uniform Design cements Studio 104’sreputation as a world-class leader in luxury uniform design. Their commitment to innovation, quality, and collaboration sets a benchmark for the industry and demonstrates their unwavering dedication to excellence.

Congratulations to ther Studio 104 design team on this well-deserved recognition! As the professional clothing industry looks ahead to 2025, Studio 104’s success servesas an inspiring reminder of what can be achieved when creativity meetsprecision.

‍

Here at Studio 104 we are able to offer client's many ways to work with us. This can range from a fully bespoke, highly creative uniform collection through to a pre-designed house uniform range (104 Collection) that can meet short lead times and keener budgets. We are particular specialists in bepsoke tailoring, exemplified in our work with some of the world's finest luxury hotels, where individuality is of utmost importance. From heritage brands such as Gleneagles, The Savoy, Fortnum & Mason and Mandarin Oriental to the modern luxury brands such as NoMad, Nobu Ibiza Bay, The Fife Arms & The Newt in Somerset.

Written by Ian - Chief Marketing Officer

Follow us - www.instagram.com/studio104london/

‍

‍