The Beaumont London - An Interior and Wardrobe Evolution

hen The Beaumont London thrusts open its doors again in August 2021, its fortuitous guests will discover that the 1920’s inspired Art Deco hotel has enjoyed an interior refresh, and a glorious wardrobe evolution during its enforced 18-month closure.

In harmony to the overarching design concept, the staff uniform has undergone a luxurious transformation, passionately crafted by the design team here at Studio 104.  

Utilising design attributes inspired by sartorialism and classic hotel style codes, guests will find the team dressed in a style and fit that honours The Beaumont’s proximity to Savile Row and London’s sartorial heartland. Calling to mind the glamour of travel in the interwar period, the bespoke pieces will subtly draw inspiration from the period’s finest traditional hotels.  Expect global time-honoured uniform touches including piping, side stripes, French industrial jackets, and brasserie aprons.

Along with a brand-new bar, lounge and al fresco dining terrace, The Beaumont's sleek Art Deco interiors have been rethought, adding new layers of comfort and luxury.  And from the moment guests arrive, they will be greeted with door people and front of house colleagues adorning classic, formal tailoring, cut from luxurious UK and European fabrics with bespoke accessories, embroidery, and jacquards.

Jane Porter, Studio 104 Founder and CEO comments:

“It has been a privilege and a pleasure to work so closely with the owners and the senior management team in ensuring the uniform collection is elegant, and refined, yet carries the hotel classic codes that would easily identify each person’s job role. Such high-end design detail can only be achieved through a collaborative and extremely focused design process. I’m delighted with the end result. Simply stunning!”

The Lounge occupying the former bar space, at the very heart of the hotel has undergone a dramatic advancement to become a relaxed, intimate all-day dining space, very much inspired by the 1926 origins of the building. Whilst Le Magritte Bar, the hotel's main bar specialising in bourbons, American whiskies and classic cocktails has been relocated and redesigned. All-American bad boys from Hemingway and Fitzgerald to Martin and Sinatra would have felt right at home in here, inspired by the American bars that took 1920s Paris and London by storm. The seductive, sophisticated interior is entirely lined with European fiddleback cherrywood and centres on the leather-topped ebony bar, behind which hangs the Magritte that gives the room its name. 

Furthermore, al fresco drinking and dining is now possible throughout the day and evening on a new, sheltered outdoor Terrace enfolded by lush greenery and facing Brown Hart Gardens.

The Colony Grill Room has kept its clubby, glamorous Twenties New York atmosphere, but now has striking new murals and artworks, while its much-loved banquettes have been freshly reupholstered in deep red Italian leather.  Expect the attentive waiting staff to be dressed in classic barista stye jackets and French brasserie aprons.

An entirely new one or two-bedroom Mayfair Suite has been created on the first floor overlooking Brown Hart Gardens, and the Beaumont Spa benefits from the enlargement of the gymnasium and the addition of an extra treatment room.  

Written by Ian (Chief Revenue Officer)

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Imagery courtesy of https://www.thebeaumont.com/