The Parlour Look: Bespoke Projects Informing the 104 Collection

he 104 Collection is now seeing the light of day with a number of new clients having recently launched their new uniform featuring the collection, including Mayfair legend The Beaumont and the Shard Quarter’s latest development - Shard Place.

Brands like the above, along with other exciting projects coming on stream, have chosen the collection as it can be produced in 3 months (twice the usual pace of our bespoke projects) and to a smarter cost. A comprehensive range that divides into 47 formal and casual designs applicable for most luxury hospitality settings, catering for a plethora of styles and locations.

In this latest blog we focus on the ‘Parlour’ look conceived for the 104 Collection Look Book. The team came up with 6 different looks to present and inspire clients, who could consider the range. Each given their own name and visual reference, these are: Opulence, Resort, Country Retreat, Parlour, Botanic & Heritage.

The ‘Parlour’ look draws on Studio 104’s experience with luxury spas and the high-end housekeeping requirements of the world’s finest hotels. Each colour and fabric is chosen for the look is intended to complement these luxurious places and blend in seamlessly.

Over the years Studio 104 has had the privilege to work with locations that exemplify ‘Parlour’ in style, from the recently launched NoMad London to age-old landmark hotels, like Mandarin Oriental.

Here are select examples of our bespoke projects that have informed the ‘Parlour' concept:

‍NoMad London

‍NoMad commissioned Studio 104 to create their entire uniform collection and match the company’s grounded concept that the hotel is a great home layered with stories and animated by the collective spirit of its inhabitants. Simply put, a place to enjoy an artfully-lived life. Read more...

‍Mandarin Oriental Hyde Park

‍The Mandarin Oriental, Hyde Park London, had been searching for three years for the right luxury uniform company to execute their ambitious multi-million pound re-launch. When Studio 104 was awarded the project three words shaped the brief - Classic, Timeless & Palace. Read more...

‍Mondrain Doha

‍Our aim was to create a cohesive collection of contemporary uniforms that would fit effortlessly into the intense, fun, and playful environment of the Mondrian Doha. It remains one of the most complex projects Studio 104 has encountered yet. We created 79 uniform styles across 94 different job positions. Read more…

‍Great Scotland Yard

‍Studio 104 were selected near the start of the £160m project for our creative approach and specialist storytelling expertise that the developers were super keen to bring to this venture. Our brief was to showcase the location's notorious past and make relevant to a modern international audience in a distinctly playful London fashion. Read more…

The 104 Collection is the summation of years of uniform experience in the luxury space and we are delighted to offer the range alongside our bespoke services. In line with the company’s bespoke and high-design ethos, this landmark collection offers customisable elements and details to enable each client to personalise the garments to its individual brand identity, making no two uniform collections the same.

The 104 Collection is now accessible to purchase directly from Studio 104. To view the range, receive the latest look book and discover the customisations available, please contact the team on enquiries@studio-104.com or call now on +44 (0)207 502 5015.

‍Written by Stephen - Brand & Marketing Manager

Follow us - www.instagram.com/studio104london/