The Botanic Look: Bespoke Projects Inspiring The 104 Collection

he 104 Collection is now seeing the light of day with a number of new clients having recently launched with Mayfair legends The Beaumont and The Ritz as well as Macallan’s new visitor experience centre, Sotheby’s and the Shard Quarter’s latest development - Shard Place.

Brands like the above, along with other exciting projects coming on stream, have chosen the collection as it can be produced in 3 months (twice the usual pace of our bespoke projects) and to a smarter cost. A comprehensive range that divides into 47 formal and casual designs applicable for most luxury hospitality settings, catering for a plethora of styles and locations.In this latest blog we focus on the ‘Botanic’ look conceived for the 104 Collection Look Book.

The team came up with 6 different looks to present and inspire clients, who could consider the range. Each given their own name and visual reference, these are: Opulence, Resort, Country Retreat, Parlour, Botanic & Heritage.

The ‘Botanic’ look draws on Studio 104’s experience with locations that evoke brasserie-style, balancing smart and casual with a touch of chic. Each design, colour and fabric is chosen for this look is intended to complement these desirable places and blend in seamlessly.

Over the years Studio 104 has had the privilege to work with locations that exemplify ‘Botanic’ in style, from the historic Piccadilly store, Fortnum & Mason, to legendary landmark hotels, like The Dorchester. Here are select examples of our bespoke projects that have informed the ‘Botanic' concept:

‍Fortnum & Mason

‍As part of Fortnum and Mason’s first international opening outside the UK in their entire 300 year history, this legend of luxury retail came to Studio 104 to revitalise its uniform collection to suit multiple settings, both modern and traditional as well as warmer and temperate climates. Read more...

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‍Mandarin Oriental Hyde Park

‍The Mandarin Oriental, Hyde Park London, had been searching for three years for the right luxury uniform company to execute their ambitious multi-million pound re-launch. When Studio 104 was awarded the project three words shaped the brief - Classic, Timeless & Palace. Read more...

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‍Gleneagles

‍Our task at Gleneagles was to translate a new brand identity into its luxury uniform designs to continue its distinctive story. Inspired by the highland landscape and its outdoor pursuits. We began with revisiting the golden age of travelling aboard the Flying Scotsman in style and comfort to the palace of the Glens. Read more…

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‍The Dorchester - Parcafe

‍Referencing the Dorchester’s magical heritage the new hospitality uniforms needed to bridge the old with the new, connecting with the legends of the past whilst providing a contemporary expression befitting it’s location and its Mayfair clientele. Taking this all into consideration the quirky uniform creates a statement where the star piece is the leather trimmed apron crafted by a UK artisan apron factory. Read more…

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The 104 Collection is the summation of years of uniform experience in the luxury space and we are delighted to offer the range alongside our bespoke services. In line with the company’s bespoke and high-design ethos, this landmark collection offers customisable elements and details to enable each client to personalise the garments to its individual brand identity, making no two uniform collections the same.

The 104 Collection is now accessible to purchase directly from Studio 104. To view the range, receive the latest look book and discover the customisations available, please contact the team on enquiries@studio-104.com or call now on +44 (0)207 502 5015.

‍Written by Stephen - Brand & Marketing Manager