The Crowds Return for LFW SS22

eing known for creative, modern and visually appealing uniform the Studio 104 design team are always on the lookout for inspiration. The seasonal fashion weeks often feed into their designs especially, as we know our luxury clients and in turn their customers, are aware of new trends and often like to be at the forefront of them. Being based in London it always gives us great joy to see what is being presented at London Fashion Week, known for it’s highly creative and forward-thinking designers, here is our review of the recent Spring Summer 2022 show.

After being forced to take a break due to the pandemic, London Fashion Week (LFW) returned this September to give fashion insiders a glimpse into SS22’s most exciting collections. LFW took over the Capital for its long-awaited comeback, with much of the city being utilised for the event and open to the public.

LFW has been virtual over the past few seasons due to the coronavirus and perhaps one of the few positives to come out of the pandemic is that this continued to the most recent Fashion Week, much of which is available for the public to watch online. Many designers took advantage of the pandemic by featuring its effects in their collections. While the pandemic continues to impact life, the fashion community seemed hell-bent on ignoring it. Proof of vaccination or a negative Covid test were required to attend shows and parties, but masks were rare and, in contrast to previous seasons.

This fashion week gave designers a chance to finally showcase their latest collections in person. The next event to take place will be in February, with designers presenting their AW22 collections. It roughly follows the same time schedules each year, showing each new season early. This then informs both the high-street fashion market  for the season ahead as well as associated luxury industries, like for example the luxury uniform sector.

Here are some key highlights of the most unforgettable moments from this week’s shows:

Rejina Pyo

On the Sunday night, South Korean designer Rejina Pyo staged an impressive show at the former Olympic village with the help of three Team GB divers. They delighted guests at the London Aquatics Centre, opening and closing the event with a series of acrobatic dives.

David Koma

Another who used the London Aqautics Centre as a backdrop was David Koma. Taking inspiration from Annette Kellerman, a champion synchronised swimmer who was one of the first women to wear a one-piece swimsuit, David Komas SS22 collection shows us the versatility of swimwear as eveningwear. Again another designer taking advantage of the effect of the Olympics.

Nensi Dojaka

Recent winner of the LVMH prize Nensi Dojaka was one of LFW’s hottest tickets. A theme of modern femininity, her barely there silhouette, loved by Dua Lipa and Bella Hadid, has moved on to include high-waisted tailored trousers and blazers as well as swimwear. Dojaka’s signature lingerie-inspired dresses featured cut-outs and delicate single flower motifs – getting us ready for post-pandemic parties.

SS Daley

Steven Stokey-Daley’s debut was one of the stand-out shows. Swapping the traditional catwalk for a theatre performance featuring the National Youth Theatre. The play called ‘Class’ explored the diverse cast’s personal and shared experiences at both private and state schools. High points included an embroidered rugby shirt, tapestry shorts and paisley bomber jacket all made from vintage fabrics and deadstock materials - All topped off with Flower-decorated boaters.

Other highlights were mainstays Roksanda, Simon Rocha, Erdem and the event closer Richard Quinn, the designer behind singer Kim Petras' striking ensemble at the MTV Video Music Awards in New York.

Written by Esme

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